Episode 27
π― Mastering AI in Marketing: Personalized Strategies That Work! π
How can businesses grab your attention in less than 10 seconds? Could AI be the key to mastering this?
Have you ever wondered how much your favorite apps know about you?
What are your thoughts on the balance between personalized marketing and privacy?
Do you think AI-powered personalization crosses the line into privacy invasion?
What do you think businesses should do to ensure itβs used ethically?
Whatβs one way you believe AI could make your online shopping or content consumption experience better?
Hey there, tech enthusiasts! π Today we deep dive into the fascinating world of personalized marketing. Join our expert Panelist Kavita Tipnis-Rasal, founder of LightRoute Ventures, to Discover how AI-driven strategies are reshaping, how businesses engage with modern consumers in an era dominated by short attention spans and hyper-personalization, balancing personalization with privacy, the evolving landscape of AI in marketing, and practical steps businesses can take to implement AI-driven campaigns.
Whether youβre a business leader or just curious about AI's role in shaping the future of marketing, this episode is packed with insights you won't want to miss!
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In This Episode:
- [03:17] What is the current state of personalized Marketing and AIβs Role?
- [08:51] Consumer Perspective on Personalized Marketing.
- [14:45] The impact of short-form content on Personalized Marketing.
- [17:38] Why Use AI To Engage Modern Consumers?
- [21:43] Implementing AI-Driven Personalized Marketing.
- [25:11] Step-by-step Approach to implementing personalized Marketing.
- [34:12] The importance of data privacy and ethics.
- [46:06] Benefits and Risks of personalized marketing. and itβs Roadblocks.
- [49:50] Conclusion: Embracing Personalized Marketing with Ethical Implementation.
And more!
Connect with Kavita Tipnis-Rasal:
LinkedIn - https://www.linkedin.com/in/kavitatipnis/
Connect with Ramesh Dontha:
AI Entrepreneurs Facebook Page: https://www.facebook.com/TheAIEntrepreneurs
Follow Ramesh on Twitter: https://twitter.com/EntrepreneursAI
Connect with Ramesh on LinkedIn: https://www.linkedin.com/company/theaientrepreneurs/
Watch the full episode on YouTube - https://youtube.com/@AI_Entrepreneurs